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Fundamentals of sport marketing

作者: Brenda G Pitts; David Kent Stotlar
出版商: Morgantown, WV : Fitness Information Technology, ©1996.
叢書: Sport management library.
版本/格式:   Print book : 英語所有版本和格式的總覽
資料庫:WorldCat
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文件類型: 圖書
所有的作者/貢獻者: Brenda G Pitts; David Kent Stotlar
ISBN: 1885693028 9781885693020
OCLC系統控制編碼: 34358348
描述: xix, 290 pages : illustrations ; 27 cm.
内容: The sport business industry --
The global market for the sport industry --
Historical eras in sport marketing --
Sport marketing theory --
Sport marketing research and segmentation --
Marketing information systems --
The marketing mix and the sport industry --
The product in the sport industry --
Pricing strategies for the sport industry --
Distribution in the sport industry --
Promotion in the sport industry --
Promotional methods in sport --
Media relations in sport --
marketing through endorsements and sponsorships --
Using licensing and logos in the sport industry.
叢書名: Sport management library.
責任: Brenda G. Pitts, David K. Stotlar.

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連結資料


Primary Entity

<http://www.worldcat.org/oclc/34358348> # Fundamentals of sport marketing
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "34358348" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/6144308#Place/morgantown_wv> ; # Morgantown, WV
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/wvu> ;
    schema:about <http://id.loc.gov/authorities/subjects/sh2010114553> ; # Sports--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/6144308#Topic/sports_aspect_economique> ; # Sports--Aspect économique
    schema:about <http://experiment.worldcat.org/entity/work/data/6144308#Topic/sport> ; # Sport
    schema:about <http://experiment.worldcat.org/entity/work/data/6144308#Topic/marketing> ; # Marketing
    schema:about <http://id.worldcat.org/fast/1130476> ; # Sports--Marketing
    schema:about <http://dewey.info/class/338.43796/e20/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/6144308#Topic/sports_marketing> ; # Sports--Marketing
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/114074614> ; # David Kent Stotlar
    schema:copyrightYear "1996" ;
    schema:creator <http://viaf.org/viaf/92690267> ; # Brenda G. Pitts
    schema:datePublished "1996" ;
    schema:description "The sport business industry -- The global market for the sport industry -- Historical eras in sport marketing -- Sport marketing theory -- Sport marketing research and segmentation -- Marketing information systems -- The marketing mix and the sport industry -- The product in the sport industry -- Pricing strategies for the sport industry -- Distribution in the sport industry -- Promotion in the sport industry -- Promotional methods in sport -- Media relations in sport -- marketing through endorsements and sponsorships -- Using licensing and logos in the sport industry."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/6144308> ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/6144308#Series/sport_management_library> ; # Sport management library.
    schema:name "Fundamentals of sport marketing"@en ;
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    schema:name "Sport management library." ;
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<http://experiment.worldcat.org/entity/work/data/6144308#Topic/sports_aspect_economique> # Sports--Aspect économique
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    schema:name "Sports--Aspect économique"@en ;
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<http://experiment.worldcat.org/entity/work/data/6144308#Topic/sports_marketing> # Sports--Marketing
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    schema:name "Sports--Marketing"@fr ;
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<http://id.loc.gov/authorities/subjects/sh2010114553> # Sports--Marketing
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    a schema:Intangible ;
    schema:name "Sports--Marketing"@en ;
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<http://viaf.org/viaf/114074614> # David Kent Stotlar
    a schema:Person ;
    schema:birthDate "1952" ;
    schema:familyName "Stotlar" ;
    schema:givenName "David Kent" ;
    schema:name "David Kent Stotlar" ;
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<http://viaf.org/viaf/92690267> # Brenda G. Pitts
    a schema:Person ;
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