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Fundamentals of sport marketing

Author: Brenda G Pitts; David Kent Stotlar
Publisher: Morgantown, WV : Fitness Information Technology, ©2002.
Series: Sport management library.
Edition/Format:   Book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:

Covers the theories, fundamentals and practical applications of marketing to sport business. This book introduces students to the diversity of sport business. It includes several case studies and  Read more...

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Document Type: Book
All Authors / Contributors: Brenda G Pitts; David Kent Stotlar
ISBN: 1885693338 9781885693334
OCLC Number: 50560085
Description: xx, 404 p. : ill. ; 29 cm.
Contents: The sport business industry --
Historical eras in sport marketing --
The global market for the sport industry --
Sport marketing theory --
Sport marketing research --
Segmentation, targeting, and positioning in sport business --
Marketing information systems --
The marketing mix and the sport industry --
The product in the sport industry --
Pricing strategies for the sport industry --
Marketing channels and distribution decisions in the sport industry --
Promotion in the sport industry --
Media relations in sport --
Marketing through endorsements and sponsorships --
Using licensing and logos in the sport industry --
Web-based sport marketing.
Series Title: Sport management library.
Responsibility: Brenda G. Pitts, David K. Stotlar.

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