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Fundamentos de marketing

Author: William J Stanton; Michael J Etzel; Bruce J Walker
Publisher: México ; Nueva York : McGraw-Hill, 1992.
Edition/Format:   Print book : Spanish : 5. ed. en españolView all editions and formats
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Document Type: Book
All Authors / Contributors: William J Stanton; Michael J Etzel; Bruce J Walker
ISBN: 9701001753 9789701001752
OCLC Number: 28470397
Notes: Translation of the 9th English ed. of Fundamentals of marketing, c1991.
Description: xxxi, 733 pages : illustrations ; 27 cm
Responsibility: William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción, Julio Coro Pando ; revisión técnica, Marcela Benassini Felix, Gerardo Silva Serrano, Carlos G. Villarreal D.

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