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Fundamentos de marketing

Author: Philip Kotler; Gary Armstrong
Publisher: México : Pearson Educación, 2003.
Edition/Format:   Book : Spanish : 6a edView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Philip Kotler; Gary Armstrong
ISBN: 9702604001 9789702604006
OCLC Number: 52863045
Notes: Traducción de: Marketing: an introduction. 6th ed.
Glosario: p. G1-G8.
Description: 1 v. (varias paginaciones) : il. ; 26 cm. + 1 disco compacto (4 3/4 plg.)
Other Titles: Marketing.
Responsibility: Philip Kotler, Gary Armstrong ; tr., Roberto Escalona García.

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Philip Kothel, uno de los mayores estudiosos de la mercadotecnia

by oalcon (WorldCat user published 2013-02-01) Excellent Permalink

Cabe destacar que Philip Kotler es considerado uno de los mayores estudiosos de la mercadotecnia.  Durante una conferencia del Forum Mundial de Marketin y Ventas, realizado en Barcelona en octubre-2004, enunció 10 principios para la nueva mercadotecnia:

1.   Reconocer...
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Mercadotecnia

by Janarosi (WorldCat user published 2008-01-17) Excellent Permalink
Muy bueno este material
  • 3 of 6 people found this review helpful. Did it help you? 
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