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Fundamentos de marketing

Fundamentos de marketing

by Philip Kotler; Gary Armstrong

  Book  |  6a ed


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Philip Kothel, uno de los mayores estudiosos de la mercadotecnia   (2013-02-01)

Excellent

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by oalcon

Cabe destacar que Philip Kotler es considerado uno de los mayores estudiosos de la mercadotecnia.  Durante una conferencia del Forum Mundial de Marketin y Ventas, realizado en Barcelona en octubre-2004, enunció 10 principios para la nueva mercadotecnia:

1.   Reconocer...
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3 of 6 people found this review helpful.
Mercadotecnia   (2008-01-17)

Excellent

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by Janarosi

Muy bueno este material

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1-2 out of 2 WorldCat reviews
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