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Fundraising for dummies

Author: John Massie Mutz; Katherine Murray
Publisher: Hoboken, NJ : Wiley Publishing, Inc., ©2010.
Series: --For dummies.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Summary:
In a turbulent economy, your role as a fundraiser is more important than ever. Find out how you can use the latest resources to raise money even in challenging times.
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Document Type: Book
All Authors / Contributors: John Massie Mutz; Katherine Murray
ISBN: 9780470568408 0470568402
OCLC Number: 435422464
Notes: Includes index.
Description: xviii, 366 pages ; 24 cm.
Contents: Putting your fundraising ducks in a row. Fundraising in a changing economy ; Identifying the fruits of your fundraising passion ; Finding the right perspective : fundraising issues and ethics ; Writing your case statement : your agency's reason to be ; Organizing your team : board members and volunteers ; Creating a winning fundraising plan --
Finding--
and winning over--
donors. Getting the lowdown on your donors ; Meeting your donor ; Cultivating major givers ; Asking for a major gift ; Writing winning grant proposals --
Telling your story and building your brand. Connecting for profits : sharing your story by print, mail, and phone ; Projecting your image in the media ; Social networking : what's the connection for your organization? ; Getting the most from e-mail and e-newsletters ; Extending your brand online --
Engaging your givers with the right campaigns. Organizing, implementing, and celebrating your annual fund ; Planning a special event ; Building buildings, nonbuildings, and futures : the capital campaign ; Securing major gifts, planned gifts. and the challenge grant ; Engaging the corporate giver ; Building and growing endowments --
The part of tens. Ten predictions about fundraising ; Ten (plus one) great opening lines.
Series Title: --For dummies.
Responsibility: by John Mutz and Katherine Murray.

Abstract:

The fun and easy way(R) to raise money for your causeFundraising For Dummies, 3rd Edition shows you how totake advantage of the latest strategies and resources available forraising money through  Read more...

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Well Written

by AbbeySimms (WorldCat user published 2012-03-27) Good Permalink

I must say that it really is quite difficult to set up a <a href="http://australianfundraising.com.au/">fundraiser</a> when you have so many things to look into.  However, this is one of the best books I’ve ever managed to read.  Even from...
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