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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/48752801 Title: Fundraising fundamentals : a guide to annual giving for professionals and volunteers Author: James M Greenfield Publisher: New York : J. Wiley, ©2002. ISBN/ISSN: 0471209872 9780471209874 OCLC:48752801

  
  

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Fundraising fundamentals : a guide to annual giving for professionals and volunteers

Author:	James M Greenfield
Publisher:	New York : J. Wiley, ©2002.
Series:	AFP/Wiley fund development series.
Edition/Format:	Book : English : 2nd edView all editions and formats
Summary:	Acts as a guide to the fundamentals of fund-raising, with practical how-to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. This book provides guidelines for aspects of the fund-raising process, including: direct mail solicitation, telemarketing, renewals, membership drives, and others.  Read more...
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