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Fundraising fundamentals : a guide to annual giving for professionals and volunteers

Author: James M Greenfield
Publisher: New York : J. Wiley, ©2002.
Series: AFP/Wiley fund development series.
Edition/Format:   Book : English : 2nd edView all editions and formats
Database:WorldCat
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Additional Physical Format: Online version:
Greenfield, James M., 1936-
Fundraising fundamentals.
New York : J. Wiley, c2002
(OCoLC)606757347
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: James M Greenfield
ISBN: 0471209872 9780471209874
OCLC Number: 48752801
Notes: Rev. ed. of: Fund-raising fundamentals. c1994.
Description: xxii, 578 p. : ill. ; 24 cm.
Contents: Developing annual gift support by raising friends and building relationships --
Asking for money: begin with testing by mail --
Direct mail acquisition: constituency building --
Donor renewal: a communications art --
Membership and membership associations --
Telephone and telemarketing techniques --
Groups, guilds, and support organizations --
Soliciting annual gifts from corporations and foundations --
Internet solicitation --
Activities, benefits, and special events --
Volunteer-led, personal solicitation annual giving campaign --
Other ways to raise money every year --
Managing the comprehensive annual giving program.
Series Title: AFP/Wiley fund development series.
Other Titles: Fund-raising fundamentals.
Responsibility: James M. Greenfield.
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