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Fundraising : hands-on tactics for nonprofit groups

Author: L Peter Edles
Publisher: New York : McGraw-Hill, 2006.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
"In this current era of increased financial cutbacks, smaller donations, and reduced government spending, competition for nonprofit support is fiercer than ever. In order to survive, you and your organization must put aside self-defeating misconceptions, establish clear goals, and implement techniques guaranteed to put you ahead of the pack." "Fundraising, Second Edition, shows how your nonprofit organization can  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: L Peter Edles
ISBN: 0071461434 9780071461436
OCLC Number: 60856162
Description: xv, 316 pages : illustrations ; 24 cm
Contents: Part 1 What you Should Know-Up Front 1 --
Part 2 Making or Breaking Your Effort: Precampaign Activities 29 --
Part 3 Soliciting Major and Intermediate Gifts 99 --
Part 4 Running A Profitable Small-Gifts Drive 167 --
Part 5 E-Campaigning: Using E-Mail, Web Sites, and eBay Auctions to Boost Results 231 --
Part 6 Putting the Drive to Bed 261 --
Part 7 Getting Your Messages Across 273.
Responsibility: L. Peter Edles.
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Abstract:

Presents techniques to maximize your fundraising efforts. This work shows how your nonprofit company can cultivate potential donors, utilize feasibility studies, train solicitors, obtain foundation  Read more...

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