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Fundraising management : analysis, planning and practice

Author: Adrian Sargeant; Elaine Jay
Publisher: London ; New York : Routledge, 2010.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:
Presents the principles underpinning professional practice. This book examines key issues and introduces important management tools for the modern fundraiser.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Sargeant, Adrian.
Fundraising management.
London ; New York : Routledge, 2010
(DLC) 2009018684
(OCoLC)320352795
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Adrian Sargeant; Elaine Jay
ISBN: 9780203866351 0203866355
OCLC Number: 609640899
Description: 1 online resource (xviii, 417 pages) : illustrations, maps
Contents: Book Cover; Title; Copyright; Contents; Plates; Figures; Tables; Exhibits; Chapter 1 The history and development of fundraising practice; Part I The fundraising planning process; Chapter 2 Fundraising planning: The fundraising audit; Chapter 3 Marketing research for fundraising; Chapter 4 Strategic planning: The fundraising plan; Part II Fundraising from individuals; Chapter 5 Understanding giving; Chapter 6 Donor recruitment; Chapter 7 Donor development; Chapter 8 Major gift fundraising; Chapter 9 Legacies and in memoriam giving; Chapter 10 Community fundraising.
Responsibility: Adrian Sargeant and Elaine Jay.

Abstract:

Presents the principles underpinning professional practice. This book examines key issues and introduces important management tools for the modern fundraiser.

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