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Fundraising on eBay : how to raise big money on the world's greatest online marketplace

Author: Greg Holden; Jill Finlayson
Publisher: New York : McGraw-Hill, 2005.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

A guide to help your nonprofit or charitable organization reach 135 million potential donors. It offers proven strategies for raising money, converting in-kind gifts to cash, and increasing awareness  Read more...

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Additional Physical Format: Online version:
Holden, Greg.
Fundraising on eBay.
New York : McGraw-Hill, 2005
(OCoLC)891647911
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Greg Holden; Jill Finlayson
ISBN: 0072262486 9780072262483
OCLC Number: 61261237
Notes: Includes index.
Description: xv, 335 pages : illustrations ; 23 cm
Contents: Why eBay? : a guide for nonprofits --
EBay fundraising success stories --
Planning your eBay fundraising event --
Deciding what to sell --
Deciding how to raise funds with eBay --
Building your credibility-and your donor base --
Listing your items for sale on eBay --
Manging your auctions and building good donor relations --
Advanced selling : using all of eBay's sales options --
Making your charitable auction a major event --
partnerships : good for bidders, good for partners, great for nonprofits --
Marketing to make the most of your event.
Responsibility: Greg Holden, Jill Finlayson.
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