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| 附加的形体格式： | Online version: Fundraising on the Internet. San Francisco : Jossey-Bass, c2002 (OCoLC)606579385 Online version: Fundraising on the Internet. San Francisco : Jossey-Bass, c2002 (OCoLC)607772879 |
|---|---|
| 材料类型： | 互联网资源 |
| 文件类型： | 书, 互联网资源 |
| 所有的著者/提供者： |
Mal Warwick; Ted Hart; Nick Allen; ePhilanthropyFoundation.org (Firm) |
| ISBN: | 0787960454 9780787960452 |
| OCLC号码： | 47863152 |
| 注意： | Includes index. |
| 描述： | xxvi, 291 p. : ill. cm. |
| 内容： | Preface. The Internet evolution : online fundraising works / Paulette V. Maehara -- Introduction. Five years of online fundraising / Nick Allen -- 1. Building trust online / Ted Hart and Michael Johnston -- 2. The ethics of online fundraising / Lisa Aramony -- 3. The emerging gold standard of integrated fundraising / Mal Warwick -- 4. Promoting your organization online / Michael Cervino -- 5. Evaluating online fundraising success / Michael Johnston -- 6. Regulating online fundraising / Michael Johnston -- 7. Recruiting new donors online / Nick Allen -- 8. Renewing donors online / Brian Murrow -- 9. E-mail campaigns and e-newsletters / Tom Watson -- 10. Managing special events online / Aleta Jeffress and Phil Richmond -- 11. Donor-advised funds online / Eric Lee Smith -- 12. Online strategies for foundations and grantseekers / Martin Schneiderman -- 13. Using the Internet for planned giving / Lee Hoffman and Ted Hart -- 14. Electronic prospect research / Jim McGee and Ted Hart -- 15. Recruiting, retaining, and organizing volunteers online / John Parke and Ted Hart -- 16. Raising money online for multilevel organizations / Alison Li -- 17. Managing donor data online / Jay B. Love -- 18. ePhilanthropy and donor management systems / Shaun Sullivan -- 19. Faster, cheaper, better : Internet outsourcing to boost your online presence / George Irish and Ken Weber -- 20. Web site content : keep them coming back / Laura Kujawski -- 21. Dos and don'ts of web design / Shirley Sexton and Steve Love -- 22. Viral marketing / Eric Lee Smith -- 23. How nonprofits can harness technology to build one-to-one relationships / Shirley Sexton -- 24. New paths to giving through charity portals / George Irish -- 25. Building your base through advocacy campaigns / Michael Stein -- Case studies. 1. Comic relief : red nose day / Graham Francis ; 2. Harvard and Wake Forest universities / Todd Cohen ; 3. The Heifer Project International / Commerce One ; 4. Stanford University / Jerold Pearson -- Resources. A. ePhilanthropy code of ethical online philanthropic practices / ePhilanthropyFoundation.org ; B. Ten rules of ePhilanthropy every nonprofit should know / ePhilanthropyFoundation.org ; C. Web hosting / Ken Weber and George Irish ; D. Tips for creating effective vendor contracts / Ken Weber and George Irish ; E. APRA code of ethics / Association of Professional Research for Advancement ; F. Using e-mail effectively / ePhilanthropyFoundation.org ; G. The Gilbert e-mail manifesto / Michael Gilbert. |
| 丛书名： | Jossey-Bass nonprofit and public management series. |
| 责任： | Mal Warwick, Ted Hart, Nick Allen, editors ; preface by Paulette V. Maehara. |
| 更多信息： |
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