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Fundraising online : using the internet to raise serious money for your nonprofit organization
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Fundraising online : using the internet to raise serious money for your nonprofit organization

著者: Gary M Grobman; Gary B Grant
出版商: Harrisburg, Pa. : White Hat Communications, ©2006.
版本/格式:   图书 : 英语
提要:

Provides search-engine marketing, blogs, personal fundraising pages, and podcasting to assist fundraisers in harnessing the power of the Internet. This guide outlines a step-by-step approach to  再读一些...

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详细书目

材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Gary M Grobman; Gary B Grant
ISBN: 1929109180 9781929109180
OCLC号码: 65187303
描述: 189 p. : ill. ; 28 cm.
内容: Chapter 1 Advantages and Disadvantages of Internet Fundraising 15 --
Chapter 2 Developing an Online Fundraising Strategic Plan 23 --
Chapter 3 How Fundraising Professionals are Harnessing the Internet 33 --
Chapter 4 Using E-Mail, Electronic Newsletters, and Podcasts to Communicate Organizational Needs to Stakeholders 59 --
Chapter 5 Finding Grants on the Web 73 --
Chapter 6 Online Fundraising Strategies 83 --
Chapter 7 Internet Strategies That Encourage Fundraising 101 --
Chapter 8 Working With Application Service Providers 111 --
Chapter 9 Online Networking and Research 119 --
Chapter 10 Building an Online Community to Enhance Fundraising 129 --
Chapter 11 Sites That Help Donors Evaluate Organizations 135 --
Chapter 12 E-Commerce 141 --
Chapter 13 Miscellaneous Issues 153 --
Appendix A Sections of a Grant Application 163 --
Appendix B Open Source Software 169 --
Appendix C Example of an Electronic Newsletter 173 --
Appendix D Web Writing Issues 177.
责任: Gary M. Grobman and Gary B. Grant.
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