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Fundraising Principles and Practice.

Author: Adrian Sargeant; Jen Shang
Publisher: Somerset : John Wiley & Sons, Incorporated, 2016.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Sargeant, Adrian.
Fundraising Principles and Practice.
Somerset : John Wiley & Sons, Incorporated, ©2016
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Adrian Sargeant; Jen Shang
ISBN: 9781119196501 1119196507
OCLC Number: 973183089
Notes: Discussion Questions.
Description: 1 online resource (745 pages)
Contents: Fundraising Principles and Practice; Contents; Figures and Tables; Preface; Acknowledgments; The Authors; 1 Introduction to the Nonprofit Sector; Objectives; Introduction; A "Third" Sector; A Tax-Based Definition; A Structural-Operational Definition; Size and Economic Significance of the Nonprofit Sector; Sources of Income; Philanthropic Income; Summary; Discussion Questions; References; 2 The Development of a Profession; Objectives; Introduction; Early American Fundraising; The Great Philanthropists; Key Historical Figures; Toward a Profession; Specialization in Categories of Activity. Specialization in Fundraising OccupationsSpecialization in Professional Associations; Looking to the Future; Knowledge Generation; Knowledge Dissemination; Knowledge-Based Education; Summary; Discussion Questions; References; 3 Fundraising Ethics; Objectives; Introduction; What Is Ethics?; Meta-ethics; Normative Ethics; Applied Ethics; Pressure in Fundraising: An Ethical Case; Normative Fundraising Ethics; Trustism; Donorcentrism; Service of Philanthropy; Rights-Balancing Fundraising Ethics; Summary; Discussion Questions; References; 4 Individual Giving Behavior; Objectives; Introduction. Who Gives?Motivation; Self-Interest Versus Altruism; Emotions as Motives; The Role of Empathy; The Role of Values; Definition of Donor Behavior; Modeling Donor Behavior; Attention; Perception; Emotion; Knowledge; Knowledge Content; Knowledge Structure; Attitudes; Expectancy-Value Model; Appraisal-Based Model; Means-End Chain Theory; Changing Attitudes; Donor Decision Making; Evaluation of Utility; Mental Accounting; Feedback; Alternative Models; Summary; Discussion Questions; References; 5 Social Influences on Giving; Objectives; Introduction; A Social Giving Model; Societal Environment. Social EnvironmentSocial Influence; Social Networks; Social Identity; Summary; Discussion Questions; References; 6 Fundraising Planning: The Fundraising Audit; Objectives; Introduction; A Planning Framework; American Society for the Prevention of Cruelty to Animals (ASPCA); Planned Parenthood of Utah; American Association of Retired Persons (AARP); The Fundraising Audit; Macro Factors; Market Factors; Analytical Tools; Product/Service Life Cycle; Portfolio Analysis; Drawbacks of Portfolio Models; Fundraising Metrics; Conducting an Audit in a Small Nonprofit; The SWOT Analysis; Summary. Discussion QuestionsReferences; 7 Fundraising Planning; Objectives; Introduction; Setting Fundraising Objectives; Annual Givers/Sustainers or Monthly Givers; Key Strategies; Overall Direction; Market Segmentation: Segmenting Individual Donor Markets; Targeting; Positioning Strategy; Branding; Case for Support; Tactical Plans; Budget; Scheduling; Monitoring and Control; Selection of an Appropriate Planning Framework; Summary; Discussion Questions; References; 8 Case for Support; Objectives; Introduction; Internal Case; The External Case; Case Expression or Fundraising Proposition; Summary.

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