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Fundraising when money is tight : a strategic and practical guide to surviving tough times and thriving in the future
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Fundraising when money is tight : a strategic and practical guide to surviving tough times and thriving in the future

著者: Mal Warwick
出版商: San Francisco, CA : Jossey-Bass, ©2009.
版本/格式:   图书 : 英语 : 1st ed查看所有的版本和格式
提要:

Includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are  再读一些...

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所有的著者/提供者: Mal Warwick
ISBN: 9780470481325 0470481323
OCLC号码: 276340588
描述: xl, 214 p. : ill. ; 21 cm.
内容: Pt. 1. Why you really ought to make changes in your fundraising program --
1. What history teaches us --
2. A proven way to anticipate the future --
3. Three scenarios for economic recovery --
4. Three possible fundraising strategies --
5. Identify a winning strategy --
Pt. 2. How you can face the present more calmly and the future with confidence --
6. Reassess the whole ball of wax : fundraising, marketing, communications --
7. Strengthen your case for giving --
8. Be content with one in the hand, forget the two that may be in the bush --
9. Cut costs with a scalpel, not an ax --
10. Fish where the big fish are --
11. Stay close to your donors --
12. Get personal with your donors --
13. Step up your efforts online --
14. Break down the silos --
15. Summary : nine practical steps toward peace of mind.
责任: Mal Warwick.

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