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The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing

Author: Lon Safko
Publisher: New York : McGraw-Hill, ©2013.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

Explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending  Read more...

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Document Type: Book
All Authors / Contributors: Lon Safko
ISBN: 9780071801133 0071801138
OCLC Number: 793223416
Notes: Includes index.
Description: xxi, 265 pages : illustrations ; 23 cm
Contents: It's not about the tools, it's all about strategy --
The evolution of marketing: how we got here --
Traditional marketing imaged: everything at a glance --
Interconnection: traditional media revelation --
Social media and digital marketing: word of mouth ... at the speed of light --
Digital marketing interconnection: a digital synergy --
Traditional and digital integration: "fusion marketing" --
What's working: traditional media cost of customer acquisition --
Revealing the trinity of social media: the big three --
Fusion media marketing: the best of both worlds --
Strategy: tactics, tools, and objectives: the perfect balance --
Take it to the limit: "going fractal" --
Moving from 2D to 3D: exponential opportunities --
The five steps to fusion marketing success --
Conversion strategy first: tactics, tools, and microstrategies --
The psychology behind the technology: we're all drug pushers --
Understanding the sales funnel: just being there --
Filling the void: from one come many.
Responsibility: Lon Safko.

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"Social business/media offer the seminal leap forward by allowing businesses not only to have a two-way conversation with their customers and stakeholders, but also to utilize data generated through Read more...

 
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