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Future consumer.com : the webolution of shopping to 2010

Author: Frank Feather
Publisher: Toronto : Warwick Pub., 2001.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Feather, Frank, 1943-
Future consumer.com.
Toronto : Warwick Pub., 2001
(OCoLC)606623555
Document Type: Book
All Authors / Contributors: Frank Feather
ISBN: 1841121673 9781841121673
OCLC Number: 48215891
Description: 317 pages : illustrations ; 24 cm
Contents: The "Webolution". Web lifestyles: home-based, cyber-spaced --
The Webolution: "WWW" flips to "MMM" --
Web economics: the Web billions. Who will shop online. Demographics: "Web-Gen" kids to "wired" seniors --
Psychographics: why they're clicking online --
Webographics: what they do online and why. What will they buy. Apparel and footwear: virtual "touch-and-try-on-for-size" --
Automobiles: "tire clicking" and virtual test drives --
Books: digitized downloads to digital paper --
Education: taking schooling out of the schools --
Entertainment and sports: fant@stic experiences --
Expressions: cards, gifts, toys, trips ... and pets --
Financial services: put your bank(er) in your pocket --
Groceries: no need to squeeze the tomatoes --
Health and beauty: e-prescriptions and online make-overs --
Homes and home improvement: digital living in Web style --
Newspapers: the "digital me" --
Mass merchandisers: the battle of the "big 5" --
Summary of total online retail sales in 2010, and the top 50 Web sites. e-Marketing strategy: from mall to "mallennium". Bricks vs. clicks: webify or die --
Digital rules: strategic Web-site marketing --
Advertising: pay-to-view Web sites --
Branding the Web: selling the Web lifestyle --
Customer service management: winning the digital race. Afterword-the "6-Ps" of e-marketing: value Web and flow experience --
"To-do" list: 50 random questions for Monday morning --
Appendix A: Web-based research methodology --
Appendix B: Forecasting online sales.
Other Titles: Futureconsumer.com
Responsibility: Frank Feather.

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