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Future consumer.com : the webolution of shopping to 2010

Autore: Frank Feather
Editore: Toronto : Warwick Pub., 2001.
Edizione/Formato:   eBook : Document : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
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Informazioni aggiuntive sul formato: Print version:
Feather, Frank, 1943-
Future consumer.com.
Toronto : Warwick Pub., 2001
(OCoLC)48215891
Tipo materiale: Document, Risorsa internet
Tipo documento: Internet Resource, Computer File
Tutti gli autori / Collaboratori: Frank Feather
Numero OCLC: 606623555
Note di riproduzione: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Descrizione: 1 online resource (317 p.) : ill.
Dettagli: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contenuti: The "Webolution". Web lifestyles: home-based, cyber-spaced --
The Webolution: "WWW" flips to "MMM" --
Web economics: the Web billions. Who will shop online. Demographics: "Web-Gen" kids to "wired" seniors --
Psychographics: why they're clicking online --
Webographics: what they do online and why. What will they buy. Apparel and footwear: virtual "touch-and-try-on-for-size" --
Automobiles: "tire clicking" and virtual test drives --
Books: digitized downloads to digital paper --
Education: taking schooling out of the schools --
Entertainment and sports: fant@stic experiences --
Expressions: cards, gifts, toys, trips ... and pets --
Financial services: put your bank(er) in your pocket --
Groceries: no need to squeeze the tomatoes --
Health and beauty: e-prescriptions and online make-overs --
Homes and home improvement: digital living in Web style --
Newspapers: the "digital me" --
Mass merchandisers: the battle of the "big 5" --
Summary of total online retail sales in 2010, and the top 50 Web sites. e-Marketing strategy: from mall to "mallennium". Bricks vs. clicks: webify or die --
Digital rules: strategic Web-site marketing --
Advertising: pay-to-view Web sites --
Branding the Web: selling the Web lifestyle --
Customer service management: winning the digital race. Afterword-the "6-Ps" of e-marketing: value Web and flow experience --
"To-do" list: 50 random questions for Monday morning --
Appendix A: Web-based research methodology --
Appendix B: Forecasting online sales.
Altri titoli: Futureconsumer.com
Responsabilità: Frank Feather.

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