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Future directions for marketing : proceedings of two European colloquia, April 1976 and May 1977

Author: George Fisk; Johan Arndt; Kjell Grønhaug; Marketing Science Institute.
Publisher: Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute, 1978.
Series: Report (Marketing Science Institute), no. 78-104.
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
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Genre/Form: Conference papers and proceedings
Congresses
Congrès
Additional Physical Format: Online version:
Future directions for marketing.
Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute, 1978
(OCoLC)652499130
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: George Fisk; Johan Arndt; Kjell Grønhaug; Marketing Science Institute.
OCLC Number: 4309986
Notes: Proceedings of the Voksenasen Colloquium on Social Responsibility in Marketing, held in april 1976 at the Norwegian School of Economics and Business Administration, and the Colloquium on Managing the Social Consequences of Marketing, held in May 1977 at the European Institute for Advanced Studies in Management.
Description: xi, 412 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 78-104.
Responsibility: edited by George Fisk, Johan Arndt, and Kjell Grønhaug.

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