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Future mapping : the art of gaining competitive advantage through scenario planning

Author: Liam Fahey; Robert M Randall
Publisher: New York : Wiley, 1997.
Edition/Format:   Print book : English
Summary:

The first book to present practical methods for using the technique of scenario planning to chart a company's course. The program offered here is based on methods developed at Royal Dutch Shell and  Read more...

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Document Type: Book
All Authors / Contributors: Liam Fahey; Robert M Randall
ISBN: 0471303526 9780471303527
OCLC Number: 86005033
Notes: Includes index.
Description: pages cm
Contents: Partial table of contents: INTRODUCTION TO SCENARIO LEARNING. Integrating Strategy and Scenarios (L. Fahey & R. Randall). Using Scenarios to Identify, Analyze, and Manage Uncertainty (B. Marsh). BASIC APPROACHES TO CONSTRUCTING SCENARIOS. Scenario Planning: Mapping the Paths to the Desired Future (D. Mason). Testing Your Strategies in Scenarios (C. Perrottet). Scenarios for Global Investment Strategy for the New Century (P. Schwartz & J. Ogilvy). SCENARIO APPLICATION IN DIVERSE CONTEXTS. Competitor Scenarios: Projecting a Rival's Marketplace Strategy (L. Fahey). MANAGING THE ORGANIZATIONAL CONTEXT FOR SCENARIO LEARNING. Articulating the Business Idea: The Key to Relevant Scenarios (K. van der Heijden). The Cross-Scenario Planning Process (D. Randall & R. Wilson). Notes. About the Author. Index.
Responsibility: Liam Fahey and Robert Randall.

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