skip to content
The future of branding within the pharmaceutical industry Preview this item
ClosePreview this item
Checking...

The future of branding within the pharmaceutical industry

Author: Giles David Moss
Publisher: London : Henry Stewart Talks, 2009.
Series: Henry Stewart talks., Biomedical & life sciences collection., Pharmaceutical marketing : latest insights, challenges, solutions and trends.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Giles David Moss
OCLC Number: 431951323
Notes: Animated audio-visual presentation with synchronized narration.
Title from title frames.
Description: 1 streaming video file (33 min.).
Contents: How has consumer branding developed and what are the differences between it and pharmaceutical branding --
Established consumer brand architecture and how to apply it to pharmaceuticals --
Kapferer and Aaker theory and how it can be applied --
The future for branding within pharmaceuticals.
Series Title: Henry Stewart talks., Biomedical & life sciences collection., Pharmaceutical marketing : latest insights, challenges, solutions and trends.
Responsibility: Giles D. Moss.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/431951323> # The future of branding within the pharmaceutical industry
    a schema:VideoObject, schema:CreativeWork, schema:Movie ;
   library:oclcnum "431951323" ;
   library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   rdfs:comment "Unknown 'gen' value: cig" ;
   schema:about <http://id.worldcat.org/fast/1060160> ; # Pharmaceutical industry--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/318833161#Topic/pharmaceutical_industry_marketing> ; # Pharmaceutical industry--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/318833161#Topic/marketing> ; # Marketing
   schema:about <http://id.worldcat.org/fast/898840> ; # Drugs--Marketing
   schema:about <http://id.loc.gov/authorities/subjects/sh2005002422> ; # Drugs--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/318833161#Topic/drug_industry> ; # Drug Industry
   schema:about <http://experiment.worldcat.org/entity/work/data/318833161#Topic/pharmaceutical_preparations> ; # Pharmaceutical Preparations
   schema:creator <http://viaf.org/viaf/21576404> ; # Giles David Moss
   schema:datePublished "2008" ;
   schema:datePublished "2009" ;
   schema:description "How has consumer branding developed and what are the differences between it and pharmaceutical branding -- Established consumer brand architecture and how to apply it to pharmaceuticals -- Kapferer and Aaker theory and how it can be applied -- The future for branding within pharmaceuticals."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/318833161> ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/318833161#Series/pharmaceutical_marketing_latest_insights_challenges_solutions_and_trends> ; # Pharmaceutical marketing : latest insights, challenges, solutions and trends
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/318833161#Series/henry_stewart_talks> ; # Henry Stewart talks.
   schema:name "The future of branding within the pharmaceutical industry"@en ;
   schema:productID "431951323" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/431951323#PublicationEvent/london_henry_stewart_talks_2009> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/318833161#Agent/henry_stewart_talks> ; # Henry Stewart Talks
   schema:url <https://hstalks.com/bs/1077/> ;
   schema:url <http://hstalks.com/lib.php?t=HST67.1934&c=252> ;
   schema:url <http://hstalks.com/lib.php?t=HST67.1934_1_2&c=252> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/431951323> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
   schema:name "London" ;
    .

<http://experiment.worldcat.org/entity/work/data/318833161#Agent/henry_stewart_talks> # Henry Stewart Talks
    a bgn:Agent ;
   schema:name "Henry Stewart Talks" ;
    .

<http://experiment.worldcat.org/entity/work/data/318833161#Series/henry_stewart_talks> # Henry Stewart talks.
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/431951323> ; # The future of branding within the pharmaceutical industry
   schema:name "Henry Stewart talks." ;
    .

<http://experiment.worldcat.org/entity/work/data/318833161#Series/pharmaceutical_marketing_latest_insights_challenges_solutions_and_trends> # Pharmaceutical marketing : latest insights, challenges, solutions and trends
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/431951323> ; # The future of branding within the pharmaceutical industry
   schema:name "Pharmaceutical marketing : latest insights, challenges, solutions and trends" ;
    .

<http://experiment.worldcat.org/entity/work/data/318833161#Topic/pharmaceutical_preparations> # Pharmaceutical Preparations
    a schema:Intangible ;
   schema:name "Pharmaceutical Preparations"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2005002422> # Drugs--Marketing
    a schema:Intangible ;
   schema:name "Drugs--Marketing"@en ;
    .

<http://id.worldcat.org/fast/1060160> # Pharmaceutical industry--Marketing
    a schema:Intangible ;
   schema:name "Pharmaceutical industry--Marketing"@en ;
    .

<http://id.worldcat.org/fast/898840> # Drugs--Marketing
    a schema:Intangible ;
   schema:name "Drugs--Marketing"@en ;
    .

<http://viaf.org/viaf/21576404> # Giles David Moss
    a schema:Person ;
   schema:familyName "Moss" ;
   schema:givenName "Giles David" ;
   schema:name "Giles David Moss" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.