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The future of services management

Author: Colin Armistead; Cranfield School of Management.
Publisher: London : Kogan Page, 1994.
Series: Cranfield management research series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

This study examines the key aspects of the management of service organizations. The contributors discuss the formulation of service strategy, the manner in which services are marketed, the management  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Colin Armistead; Cranfield School of Management.
ISBN: 0749410647 9780749410643
OCLC Number: 60053249
Credits: At bottom of title : Cranfield University School of Management.
Description: 245 pages
Series Title: Cranfield management research series.
Responsibility: edited by Colin Armistead.

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Linked Data


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