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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Robert A Peterson; IC² Institute. |
| ISBN: | 0899306799 9780899306797 |
| OCLC Number: | 24066335 |
| Notes: | "Prepared under the auspices of the IC² Institute." |
| Description: | xii, 320 p. : ill. ; 25 cm. |
| Contents: | A context for retailing predictions / Robert A. Peterson -- Retailing in the year 2000 : quixotic consumers? exotic markets? neurotic retailers? / Wilton Thomas Anderson -- Remarks / John C. Beyer -- Emerging technology in retailing : challenges and opportunities for the 1990s / Dale Achabal and Shelby McIntyre -- Remarks / David V. Evans -- Mass merchandising/traditional retailing / Stanley C. Hollander and William W. Keep -- Remarks / Donald J. Stone -- The direct/database marketing challenge to fixed-location retailers / Don E. Schultz -- Remarks / David Shepard -- Direct selling in the year 2000 / Thomas R. Wotruba -- Remarks / James E. Preston -- Multiple channels of distribution and their impact on retailing / Gary L. Frazier and Tasadduq A. Shervani -- Remarks / William R. Davidson -- A retailing agenda for the year 2000 / Richard C. Bartlett and Robert A. Peterson. |
| Responsibility: | edited by Robert A. Peterson. |
| More information: |
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