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The Future of U.S. retailing : an agenda for the 21st century
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The Future of U.S. retailing : an agenda for the 21st century

Author: Robert A Peterson; IC² Institute.
Publisher: New York : Quorum Books, 1992.
Edition/Format:   Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert A Peterson; IC² Institute.
ISBN: 0899306799 9780899306797
OCLC Number: 24066335
Notes: "Prepared under the auspices of the IC² Institute."
Description: xii, 320 p. : ill. ; 25 cm.
Contents: A context for retailing predictions / Robert A. Peterson --
Retailing in the year 2000 : quixotic consumers? exotic markets? neurotic retailers? / Wilton Thomas Anderson --
Remarks / John C. Beyer --
Emerging technology in retailing : challenges and opportunities for the 1990s / Dale Achabal and Shelby McIntyre --
Remarks / David V. Evans --
Mass merchandising/traditional retailing / Stanley C. Hollander and William W. Keep --
Remarks / Donald J. Stone --
The direct/database marketing challenge to fixed-location retailers / Don E. Schultz --
Remarks / David Shepard --
Direct selling in the year 2000 / Thomas R. Wotruba --
Remarks / James E. Preston --
Multiple channels of distribution and their impact on retailing / Gary L. Frazier and Tasadduq A. Shervani --
Remarks / William R. Davidson --
A retailing agenda for the year 2000 / Richard C. Bartlett and Robert A. Peterson.
Responsibility: edited by Robert A. Peterson.
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