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Game analytics : maximizing the value of player data

Author: Magy Seif El-Nasr; Anders Drachen; Alessandro Canossa
Publisher: London ; New York : Springer, ©2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Developing a successful game in today's market is a challenging endeavor. Thousands of titles are published yearly, all competing for players' time and attention. Game analytics has emerged in the past few years as one of the main resources for ensuring game quality, maximizing success, understanding player behavior and enhancing the quality of the player experience. It has led to a paradigm shift in the development  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Game analytics
(NL-LeOCL)352237570
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Magy Seif El-Nasr; Anders Drachen; Alessandro Canossa
ISBN: 9781447147695 1447147693
OCLC Number: 836717491
Description: 1 online resource.
Contents: An Introduction to Game Analytics. Introduction / Magy Seif El-Nasr, Anders Drachen, Alessandro Canossa --
Game Analytics - The Basics / Anders Drachen, Magy Seif El-Nasr, Alessandro Canossa --
Benefits of Game Analytics: Stakeholders, Contexts and Domains / Alessandro Canossa, Magy Seif El-Nasr, Anders Drachen --
Game Industry Metrics Terminology and Analytics Case Study / Timothy Victor Fields --
Interview with Jim Baer and Daniel McCaffrey from Zynga / Magy Seif El-Nasr, Alessandro Canossa --
Telemetry Collection and Tools. Telemetry and Analytics Best Practices and Lessons Learned / Sreelata Santhosh, Mark Vaden --
Game Development Telemetry in Production / Georg Zoeller --
Interview with Nicholas Francis and Thomas Hagen from Unity Technologies / Alessandro Canossa --
Sampling for Game User Research / Anders Drachen, André Gagné, Magy Seif El-Nasr --
WebTics: A Web Based Telemetry and Metrics System for Small and Medium Games / Simon McCallum, Jayson Mackie --
Interview with Darius Kazemi / Magy Seif El-Nasr --
Game Data Analysis. Game Data Mining / Anders Drachen, Christian Thurau, Julian Togelius --
Meaning in Gameplay: Filtering Variables, Defining Metrics, Extracting Features and Creating Models for Gameplay Analysis / Alessandro Canossa --
Gameplay Metrics in Game User Research: Examples from the Trenches / Anders Drachen, Alessandro Canossa, Janus Rau Møller Sørensen --
Interview with Aki Järvinen from Digital Chocolate / Alessandro Canossa --
Better Game Experience Through Game Metrics: A Rally Videogame Case Study / Pietro Guardini, Paolo Maninetti --
Metrics Visualization. Spatial Game Analytics / Anders Drachen, Matthias Schubert --
Visual Game Analytics / Ben Medler --
Visual Analytics Tools - A Lens into Player's Temporal Progression and Behavior / Magy Seif El-Nasr, André Gagné, Dinara Moura, Bardia Aghabeigi --
Interview with Nicklas "Nifflas" Nygren / Alessandro Canossa --
Mixed Methods for Game Evaluation. Contextualizing Data / Eric Hazan --
Combining Back-End Telemetry Data with Established User Testing Protocols: A Love Story / Jordan Lynn --
Game Metrics Through Questionnaires / Ben Weedon --
Interview with Simon Møller from Kiloo / Alessandro Canossa --
Visual Attention and Gaze Behavior in Games: An Object-Based Approach / Veronica Sundstedt, Matthias Bernhard, Efstathios Stavrakis, Erik Reinhard --
An Introduction to Physiological Player Metrics for Evaluating Games / Lennart E. Nacke --
Improving Gameplay with Game Metrics and Player Metrics / Graham McAllister, Pejman Mirza-Babaei, Jason Avent --
Analytics and Player Communities. Data Collection in Massively Multiplayer Online Games: Methods, Analytic Obstacles, and Case Studies / Nicolas Ducheneaut, Nick Yee --
Designer, Analyst, Tinker: How Game Analytics Will Contribute to Science / Edward Castronova, Travis L. Ross, Isaac Knowles --
Interview with Ola Holmdahl and Ivan Garde from Junebud / Alessandro Canossa --
Metrics and Learning. Metrics in Simulations and Games for Learning / Jan L. Plass, Bruce D. Homer, Charles K. Kinzer --
Conceptually Meaningful Metrics: Inferring Optimal Challenge and Mindset from Gameplay / Carrie Heeter, Yu-Hao Lee, Ben Medler, Brian Magerko --
Interview with Simon Egenfeldt Nielsen from Serious Games Interactive / Alessandro Canossa --
Metrics and Content Generation. Metrics for Better Puzzles / Cameron Browne.
Responsibility: Magy Seif El-Nasr, Anders Drachen, Alessandro Canossa, editors.
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This is the first book to explore game analytics, the process of discovering and communicating patterns in data to evaluate and drive action, improve performance and solve problems. Applies analytics  Read more...

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From the reviews: "This is an astonishingly good book. It contains 800 pages of edited papers grouped into 34 chapters, focused on the data collected and analyzed by video game vendors for the Read more...

 
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schema:description"Developing a successful game in today's market is a challenging endeavor. Thousands of titles are published yearly, all competing for players' time and attention. Game analytics has emerged in the past few years as one of the main resources for ensuring game quality, maximizing success, understanding player behavior and enhancing the quality of the player experience. It has led to a paradigm shift in the development and design strategies of digital games, bringing data-driven intelligence practices into the fray for informing decision making at operational, tactical and strategic levels.Game Analytics - Maximizing the Value of Player Data is the first book on the topic of game analytics; the process of discovering and communicating patterns in data towards evaluating and driving action, improving performance and solving problems in game development and game research. Written by over 50 international experts from industry and research, it covers a comprehensive range of topics across more than 30 chapters, providing an in-depth discussion of game analytics and its practical applications.Topics covered include monetization strategies, design of telemetry systems, analytics for iterative production, game data mining and big data in game development, spatial analytics, visualization and reporting of analysis, player behavior analysis, quantitative user testing and game user research. This state-of-the-art volume is an essential source of reference for game developers and researchers. Key takeaways include:Thorough introduction to game analytics; covering analytics applied to data on players, processes and performance throughout the game lifecycle. In-depth coverage and advice on setting up analytics systems and developing good practices for integrating analytics in game-development and -management.Contributions by leading researchers and experienced professionals from the industry, including Ubisoft, Sony, EA, Bioware, Square Enix, THQ, Volition, and PlayableGames. Interviews with experienced industry professionals on how they use analytics to create hit games."
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