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Game-Based Marketing : Inspire Customer Loyalty Through Rewards, Challenges, and Contests.

Author: Gabe Zichermann; Joselin Linder
Publisher: Chichester : Wiley, 2010.
Edition/Format:   Print book : Document   Computer File : English
Summary:
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points,  Read more...
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Genre/Form: Electronic books
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Gabe Zichermann; Joselin Linder
ISBN: 0470618698 9780470618691 1282549138 9781282549135 9786612549137 6612549130
OCLC Number: 1002472210
Language Note: English.
Notes: Description based upon print version of record.
Description: 1 online resource (243 p.)
Contents: Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests; Contents; Acknowledgments; Foreword; Introduction; Chapter 1: The Argument for Loyalty; Chapter 2: Passive Play; Chapter 3: Social Networks and Leaderboards; Chapter 4: Funware Mechanics: Points and Beyond; Chapter 5: Prizes and Games of Chance; Chapter 6: The Ultimate Funware: Frequent Flyer Programs; Chapter 7: Know Thy Player; Chapter 8: The Future of Gamers: Generation G; Chapter 9: Motivating Sales with Funware: Getting Employees into the Game; Chapter 10: Everyone Wins: Games in Your Business

Abstract:

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards - these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustain.

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