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The game-changer : how every leader can drive everyday innovation

Author: A G Lafley; Ram Charan; Marc Cashman; Books on Tape, Inc.
Publisher: New York : Books on Tape, 2008.
Edition/Format:   eAudiobook : EnglishView all editions and formats
Summary:
How you can increase and sustain organic revenue and profit growth ... whether you're running an entire company or in your first management job. Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A.G. Lafley and his leadership team have integrated innovation into  Read more...
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Details

Genre/Form: Audiobooks
Additional Physical Format: (OCoLC)190789969
Material Type: Audio book, etc., Sound recording, Internet resource
Document Type: Internet Resource, Computer File, Sound Recording
All Authors / Contributors: A G Lafley; Ram Charan; Marc Cashman; Books on Tape, Inc.
ISBN: 9781415945827 1415945829
OCLC Number: 227387965
Notes: Downloadable audio file.
Title from: Title details screen.
Unabridged.
Duration: 12:26:50.
Performer(s): Read by Marc Cashman.
Details: Requires OverDrive Media Console (file size: 178923 KB).; Mode of access: World Wide Web.
Contents: How innovation at Procter & Gamble changed its game --
What P & G's transformation means for you --
The consumer is boss : the foundation of successful innovation --
Where to play, how to win : how goals and strategies achieve game-changing innovation --
Leveraging what you do best : revitalizing core strengths with innovation --
Innovation from the outside-in : building enabling structures --
Integrating innovation into your routine : from generating ideas to going to market --
Cooking the ideas : using consistent and reliable systems --
Managing the risks of innovation --
Building innovation teams : creating a culture of courage and connectedness --
What makes an effective leader of innovation.
Responsibility: A.G. Lafley, Ram Charan.

Abstract:

How you can increase and sustain organic revenue and profit growth ... whether you're running an entire company or in your first management job. Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A.G. Lafley and his leadership team have integrated innovation into everything P & G does and created new customers and new markets. Through eye-opening stories A.G. Lafley and Ram Charan show how P & G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to: Make consumers and customers the boss, not the CEO or the management team; Innovate to grow a mature business; Develop higher growth, higher margin businesses; Create new customers and new markets; Revitalize a business model; Reach outside your own business and tap into the abundant brainpower and creativity of the world; Integrate innovation into the mainstream of your managerial decision making; Manage risk; Become a leader of innovation.

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