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| 材料类型： | 互联网资源 |
|---|---|
| 文件类型： | 书, 互联网资源 |
| 所有的著者/提供者： |
A G Lafley; Ram Charan |
| ISBN: | 9780307381736 0307381730 |
| OCLC号码： | 182552893 |
| 注意： | Includes index. |
| 描述： | xii, 336 p. : ill. ; 25 cm. |
| 内容： | How and why innovation at Procter & Gamble changed its game -- What P & G's innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE. |
| 责任： | A.G. Lafley & Ram Charan. |
| 更多信息： |
摘要：
We live in a world of unprecedented change and increasing global competitiveness. Innovation in this world is the best, arguably the only, way to win. Innovation is the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. Through eye-opening stories, Procter & Gamble CEO Lafley and management consultant Charan show how P & G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers.--From publisher description.
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