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The game-changer : how you can drive revenue and profit growth with innovation

Author: A G Lafley; Ram Charan
Publisher: New York : Crown Business, ©2008.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
We live in a world of unprecedented change and increasing global competitiveness. Innovation in this world is the best, arguably the only, way to win. Innovation is the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. Through eye-opening stories, Procter & Gamble CEO Lafley and management consultant  Read more...
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Additional Physical Format: Online version:
Lafley, A.G. (Alan G.).
Game-changer.
New York : Crown Business, ©2008
(OCoLC)891481353
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: A G Lafley; Ram Charan
ISBN: 9780307381736 0307381730
OCLC Number: 182552893
Notes: Includes index.
Description: xii, 336 pages : illustrations ; 25 cm
Contents: How and why innovation at Procter & Gamble changed its game --
What P & G's innovation transformation means for you --
The consumer is boss : the foundation of successful innovation --
Where to play, how to win : how goals and strategies achieve game-changing innovation --
Leveraging what you do best : revitalizing core strengths with innovation --
Organizing for innovation : building enabling structures --
Integrating innovation into your routine : from generating ideas to go to market --
Managing the risks of innovation --
Innovation is a team sport : courageous and connected culture --
The new job of the leader : innovation and growth --
How Jeff Immelt made innovation a way of life at GE.
Responsibility: A.G. Lafley & Ram Charan.
More information:

Abstract:

We live in a world of unprecedented change and increasing global competitiveness. Innovation in this world is the best, arguably the only, way to win. Innovation is the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. Through eye-opening stories, Procter & Gamble CEO Lafley and management consultant Charan show how P & G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers.--From publisher description.

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