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The game-changer : how you can drive revenue and profit growth with innovation
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The game-changer : how you can drive revenue and profit growth with innovation

著者: A G Lafley; Ram Charan
出版商: New York : Crown Business, ©2008.
版本/格式:   图书 : 英语 : 1st ed查看所有的版本和格式
提要:
We live in a world of unprecedented change and increasing global competitiveness. Innovation in this world is the best, arguably the only, way to win. Innovation is the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. Through eye-opening stories, Procter & Gamble CEO Lafley and management consultant  再读一些...
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材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: A G Lafley; Ram Charan
ISBN: 9780307381736 0307381730
OCLC号码: 182552893
注意: Includes index.
描述: xii, 336 p. : ill. ; 25 cm.
内容: How and why innovation at Procter & Gamble changed its game --
What P & G's innovation transformation means for you --
The consumer is boss : the foundation of successful innovation --
Where to play, how to win : how goals and strategies achieve game-changing innovation --
Leveraging what you do best : revitalizing core strengths with innovation --
Organizing for innovation : building enabling structures --
Integrating innovation into your routine : from generating ideas to go to market --
Managing the risks of innovation --
Innovation is a team sport : courageous and connected culture --
The new job of the leader : innovation and growth --
How Jeff Immelt made innovation a way of life at GE.
责任: A.G. Lafley & Ram Charan.
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摘要:

We live in a world of unprecedented change and increasing global competitiveness. Innovation in this world is the best, arguably the only, way to win. Innovation is the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. Through eye-opening stories, Procter & Gamble CEO Lafley and management consultant Charan show how P & G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers.--From publisher description.

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