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The game-changer : how you can drive revenue and profit growth with innovation

Author: A G Lafley; Ram Charan
Publisher: New York : Crown Business, ©2008.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Summary:
We live in a world of unprecedented change and increasing global competitiveness. Innovation in this world is the best, arguably the only, way to win. Innovation is the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. Through eye-opening stories, Procter & Gamble CEO Lafley and management consultant  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Lafley, A.G. (Alan G.).
Game-changer.
New York : Crown Business, ©2008
(DLC) 2007046779
(OCoLC)182552893
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: A G Lafley; Ram Charan
ISBN: 9780307409218 030740921X 1299017843 9781299017849
OCLC Number: 891481353
Notes: Includes index.
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL
Description: 1 online resource (xii, 336 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: How and why innovation at Procter & Gamble changed its game --
What P & G's innovation transformation means for you --
The consumer is boss : the foundation of successful innovation --
Where to play, how to win : how goals and strategies achieve game-changing innovation --
Leveraging what you do best : revitalizing core strengths with innovation --
Organizing for innovation : building enabling structures --
Integrating innovation into your routine : from generating ideas to go to market --
Managing the risks of innovation --
Innovation is a team sport : courageous and connected culture --
The new job of the leader : innovation and growth --
How Jeff Immelt made innovation a way of life at GE.
Responsibility: A.G. Lafley & Ram Charan.

Abstract:

We live in a world of unprecedented change and increasing global competitiveness. Innovation in this world is the best, arguably the only, way to win. Innovation is the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. Through eye-opening stories, Procter & Gamble CEO Lafley and management consultant Charan show how P & G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers.--From publisher description.

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