skip to content
Gamification by design : implementing game mechanics in web and mobile apps Preview this item
ClosePreview this item
Checking...

Gamification by design : implementing game mechanics in web and mobile apps

Author: Gabe Zichermann; Christopher Cunningham
Publisher: Sebastopol, Calif. : O'Reilly Media, 2011.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
"What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. You'll learn how to use core game concepts, design patterns, and meaningful code samples to  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Gabe Zichermann; Christopher Cunningham
ISBN: 9781449397678 1449397670
OCLC Number: 711045699
Notes: Includes index.
Description: xix, 182 pages : color illustrations ; 24 cm
Contents: 1 Foundations 1 --
The Fun Quotient 2 --
The Evolution of Loyalty 5 --
Status at the Wheel 9 --
The House Always Wins 13 --
2 Player Motivation 15 --
Powerful Human Motivators 15 --
Why People Play 20 --
PlayerTypes 21 --
Social Games 24 --
Intrinsic versus Extrinsic Motivation 26 --
Progression to Mastery 29 --
Motivational Moment: Be the Sherpa 33 --
3 Game Mechanics: Designing for Engagement (Part I) 35 --
MDA Framework 35 --
Game Mechanics 36 --
Points 36 --
Levels 45 --
Leaderboards 50 --
4 Game Mechanics: Designing for Engagement (Part II) 55 --
Badges 55 --
Onboarding 59 --
Challenges and Quests 64 --
Social Engagement Loops 67 --
Customization 70 --
Gaming the System 72 --
Agile and Gamification Design 73 --
Empty Bar Problem: Foursquare 74 --
Dashboards 75 --
5 Game Mechanics and Dynamics in Greater Depth 77 --
Feedback and Reinforcement 77 --
Game Mechanics in Depth 81 --
Putting It Together 94 --
6 Gamification Case Studies 95 --
Nike Plus: Making Fitness Fun 96 --
Gamify Questions --
or Answers 98 --
Health Month 105 --
Conclusion 109 --
7 Tutorial: Coding Basic Game Mechanics 111 --
Planning a Gamification Makeover 112 --
A System for Tracking Scores and Levels 116 --
Badges 125 --
Displaying Player Scores and Levels on the Site 128 --
The Trophy Case 135 --
Summary 139 --
8 Tutorial: Using an Instant Gamification Platform 141 --
Game On 141 --
Critical Elements of an Online Rewards Experience 142 --
Planning a Rewards Project 142 --
Developing a Rewards Program 156 --
Analytics 165 --
The Game's Just Beginning 168.
Responsibility: Gabe Zichermann and Christopher Cunningham.

Abstract:

This book provides the design strategy and tactics you need to integrate gamification into any kind of consumer-facing website, new or existing, with design patterns, meaningful code samples, and  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

All user tags (1)

View most popular tags as: tag list | tag cloud

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/711045699> # Gamification by design : implementing game mechanics in web and mobile apps
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "711045699" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/908550383#Place/sebastopol_calif> ; # Sebastopol, Calif.
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/cau> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/908550383#Topic/web_sites_design> ; # Web sites--Design
   schema:about <http://experiment.worldcat.org/entity/work/data/908550383#Topic/mobile_games_psychological_aspects> ; # Mobile games--Psychological aspects
   schema:about <http://experiment.worldcat.org/entity/work/data/908550383#Topic/benutzeroberflache> ; # Benutzeroberfläche
   schema:about <http://experiment.worldcat.org/entity/work/data/908550383#Topic/internet_games_design> ; # Internet games--Design
   schema:about <http://id.worldcat.org/fast/1982781> ; # Gamification
   schema:about <http://id.worldcat.org/fast/1173252> ; # Web sites--Design
   schema:about <http://id.loc.gov/authorities/subjects/sh98000035> ; # Web sites--Design
   schema:about <http://experiment.worldcat.org/entity/work/data/908550383#Topic/softwareentwicklung> ; # Softwareentwicklung
   schema:about <http://experiment.worldcat.org/entity/work/data/908550383#Topic/app> ; # App
   schema:about <http://id.loc.gov/authorities/subjects/sh2015002481> ; # Gamification
   schema:about <http://id.worldcat.org/fast/811707> ; # Application software--Development
   schema:about <http://experiment.worldcat.org/entity/work/data/908550383#Topic/computer_games> ; # Computer games
   schema:about <http://experiment.worldcat.org/entity/work/data/908550383#Topic/application_software_design> ; # Application software--Design
   schema:about <http://experiment.worldcat.org/entity/work/data/908550383#Topic/mobile_games_design> ; # Mobile games--Design
   schema:about <http://experiment.worldcat.org/entity/work/data/908550383#Topic/internet_games_psychological_aspects> ; # Internet games--Psychological aspects
   schema:about <http://experiment.worldcat.org/entity/work/data/908550383#Topic/social_media_marketing> ; # Social media--Marketing
   schema:about <http://dewey.info/class/006.7/e23/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/908550383#Topic/internet_games> ; # Internet games
   schema:about <http://id.loc.gov/authorities/subjects/sh95009362> ; # Application software--Development
   schema:bookEdition "1st ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/282446693> ; # Christopher Cunningham
   schema:creator <http://viaf.org/viaf/102921582> ; # Gabe Zichermann
   schema:datePublished "2011" ;
   schema:description ""What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. You'll learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment"--Page 4 of cover."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/908550383> ;
   schema:inLanguage "en" ;
   schema:name "Gamification by design : implementing game mechanics in web and mobile apps"@en ;
   schema:productID "711045699" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/711045699#PublicationEvent/sebastopol_calif_o_reilly_media_2011> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/908550383#Agent/o_reilly_media> ; # O'Reilly Media
   schema:workExample <http://worldcat.org/isbn/9781449397678> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/711045699> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/908550383#Place/sebastopol_calif> # Sebastopol, Calif.
    a schema:Place ;
   schema:name "Sebastopol, Calif." ;
    .

<http://experiment.worldcat.org/entity/work/data/908550383#Topic/application_software_design> # Application software--Design
    a schema:Intangible ;
   schema:name "Application software--Design"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/908550383#Topic/benutzeroberflache> # Benutzeroberfläche
    a schema:Intangible ;
   schema:name "Benutzeroberfläche"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/908550383#Topic/softwareentwicklung> # Softwareentwicklung
    a schema:Intangible ;
   schema:name "Softwareentwicklung"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2015002481> # Gamification
    a schema:Intangible ;
   schema:name "Gamification"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh95009362> # Application software--Development
    a schema:Intangible ;
   schema:name "Application software--Development"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh98000035> # Web sites--Design
    a schema:Intangible ;
   schema:name "Web sites--Design"@en ;
    .

<http://id.worldcat.org/fast/1173252> # Web sites--Design
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh98000035> ; # Web sites--Design
   schema:name "Web sites--Design"@en ;
    .

<http://id.worldcat.org/fast/1982781> # Gamification
    a schema:Intangible ;
   schema:name "Gamification"@en ;
    .

<http://id.worldcat.org/fast/811707> # Application software--Development
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh95009362> ; # Application software--Development
   schema:name "Application software--Development"@en ;
    .

<http://viaf.org/viaf/102921582> # Gabe Zichermann
    a schema:Person ;
   schema:birthDate "1974" ;
   schema:familyName "Zichermann" ;
   schema:givenName "Gabe" ;
   schema:name "Gabe Zichermann" ;
    .

<http://viaf.org/viaf/282446693> # Christopher Cunningham
    a schema:Person ;
   schema:familyName "Cunningham" ;
   schema:givenName "Christopher" ;
   schema:name "Christopher Cunningham" ;
    .

<http://worldcat.org/isbn/9781449397678>
    a schema:ProductModel ;
   schema:isbn "1449397670" ;
   schema:isbn "9781449397678" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.