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The gamification revolution : how leaders leverage game mechanics to crush the competition

Author: Gabe Zichermann; Joselin Linder
Publisher: New York : McGraw-Hill, [2013].
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

Gamification: It's the hottest new strategy in business, and for good reason - it's helping leading companies create unprecedented engagement with customers and employees. This book gives you full  Read more...

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Document Type: Book
All Authors / Contributors: Gabe Zichermann; Joselin Linder
ISBN: 9780071808316 0071808310
OCLC Number: 806018102
Notes: Includes index.
Description: xviii, 232 pages : illustrations ; 23 cm
Contents: Acknowledgements --
Introduction --
Gamification as winning strategy --
The revolution will be gamified : how gamification has changed the world, and will again --
Video (games) killed the car : gamification as a winning corporate strategy --
The gamification of strategy --
Engaging your team & driving results --
Title TK --
Igniting employee innovation --
Reimagining recruitment, training & development --
Propelling personnel to health and wellness --
Connecting, engaging and leveraging your customer base --
Cutting through the consumer noise --
Sustaining long term customer engagement --
Innovating with customers : crowdsourcing and behavior change --
In conclusion.
Responsibility: Gabe Zichermann and Joselin Linder.

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