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Gays, lesbians, and consumer behavior : theory, practice, and research issues in marketing

Author: Daniel L Wardlow
Publisher: New York : Harrington Park Press, ©1996.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Daniel L Wardlow
ISBN: 1560230770 9781560230779 1560247614 9781560247616
OCLC Number: 34114279
Description: xx, 261 pages : illustrations ; 22 cm
Contents: Contents Preface * Foreword * Introduction * We're Here, We're Queer, and We're Going Shopping!: A Critical Perspective on the Accommodation of Gays and Lesbians in the U. S. Marketplace * Gift-Giving Among Gay Men: The Reification of Social Relations * Mainstream Legitimization of Homosexual Men Through Valentine's Day Gift-Giving and Consumption Rituals * Desire and Deviate Nymphos: Performing Inversion(s) as a Lesbian Consumer * Communities, Commodities, Cultural Space, and Style * Appearance and Self-Presentation Research in Gay Consumer Culture: Issues and Impact * "Excuse Me, Sir? May I Help You and Your Boyfriend?": Salespersons' Differential Treatment of Homosexual and Straight Customers * Discrimination Against Same-Sex Couples in Hotel Reservation Policies * The Effect of Homosexual Imagery in Advertising on Attitude Toward the Ad * The Social Marketing of Project ARIES: Overcoming Challenges in Recruiting Gay and Bisexual Males for HIV Prevention Counseling * Marketing to the Homosexual (Gay) Market: A Profile and Strategy Implications * Some Comments on "Marketing to the Homosexual (Gay) Market: A Profile and Strategy Implications" * Out of the Closet and Into the Marketplace: Meeting Basic Needs in the Gay Community * About the Contributors * Index * Reference Notes Included
Responsibility: Daniel L. Wardlow, editor.

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