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Geburt von Marken

Author: Carsten Busch; Institut für Wirtschaftskommunikation <Berlin>
Publisher: [Göttingen] : BusinessVillage, 2007.
Series: Edition Marke, 02.
Edition/Format:   Print book : German : 1. AuflView all editions and formats
Publication:Geburt von Marken.
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Genre/Form: Aufsatzsammlung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Carsten Busch; Institut für Wirtschaftskommunikation <Berlin>
ISBN: 9783938358344 3938358343
OCLC Number: 183894716
In: Busch, Carsten
Notes: Literaturverz. S. 296 - 300.
Description: 192 Seiten : Illustrationen, Diagramme ; 24 cm, 490 gr.
Series Title: Edition Marke, 02.
Responsibility: IWK, Institut für Wirtschaftskommunikation an der UdK Berlin. Carsten Busch ...

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