skip to content
Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail Preview this item
ClosePreview this item
Checking...

Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail

Author: Kit Yarrow; Jayne O'Donnell
Publisher: San Francisco : Jossey-Bass, ©2009.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Based on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Kit Yarrow; Jayne O'Donnell
ISBN: 9780470400913 0470400919
OCLC Number: 316009983
Description: xx, 250 pages ; 24 cm
Contents: Gen Y is from Mercury --
They shop like they're from a different planet from their parents, too --
The whys behind the buys --
The lives, minds, and hearts of today's tweens, teens, and twenty-somethings --
Sex, love, and shopping --
Influence : the force that is Gen Y --
What works with Gen Y --
Adapting to Gen Y's shopping preferences and power : views from our experts.
Responsibility: Kit Yarrow, Jayne O'Donnell.

Abstract:

Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer.  Read more...

Reviews

Editorial reviews

Publisher Synopsis

Yarrow, consumer psychologist, and O'Donnell, USA Today reporter, explore the buying habits and influence of Generation Y-those born between 1978 and 2000-arguing that this cohort has become the Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/316009983> # Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "316009983" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/796088734#Place/san_francisco> ; # San Francisco
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/cau> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/796088734#Topic/marketing_jugend> ; # Marketing--Jugend
    schema:about <http://id.worldcat.org/fast/1183068> ; # Young adult consumers--Attitudes
    schema:about <http://id.loc.gov/authorities/subjects/sh85081333> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/796088734#Topic/jugend_marketing> ; # Jugend--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/796088734#Topic/ungdomar_som_konsumenter> ; # Ungdomar som konsumenter
    schema:about <http://experiment.worldcat.org/entity/work/data/796088734#Topic/young_adult_consumers_attitudes> ; # Young adult consumers--Attitudes
    schema:about <http://experiment.worldcat.org/entity/work/data/796088734#Topic/barn_som_konsumenter> ; # Barn som konsumenter
    schema:about <http://dewey.info/class/658.8340835/e22/> ;
    schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/796088734#Topic/generation_y_attitudes> ; # Generation Y--Attitudes
    schema:about <http://experiment.worldcat.org/entity/work/data/796088734#Topic/konsumenter> ; # Konsumenter
    schema:about <http://experiment.worldcat.org/entity/work/data/796088734#Topic/konsumverhalten_jugend> ; # Konsumverhalten--Jugend
    schema:about <http://experiment.worldcat.org/entity/work/data/796088734#Topic/jugend_konsumverhalten> ; # Jugend--Konsumverhalten
    schema:about <http://experiment.worldcat.org/entity/work/data/796088734#Topic/kopvanor> ; # Köpvanor
    schema:bookEdition "1st ed." ;
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/88382471> ; # Jayne O'Donnell
    schema:copyrightYear "2009" ;
    schema:creator <http://viaf.org/viaf/88382382> ; # Kit Yarrow
    schema:datePublished "2009" ;
    schema:description "Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts."@en ;
    schema:description "Based on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/796088734> ;
    schema:inLanguage "en" ;
    schema:name "Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail"@en ;
    schema:productID "316009983" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/316009983#PublicationEvent/san_francisco_jossey_bass_2009> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/796088734#Agent/jossey_bass> ; # Jossey-Bass
    schema:workExample <http://worldcat.org/isbn/9780470400913> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA959234> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/316009983> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/796088734#Topic/barn_som_konsumenter> # Barn som konsumenter
    a schema:Intangible ;
    schema:name "Barn som konsumenter"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/796088734#Topic/jugend_konsumverhalten> # Jugend--Konsumverhalten
    a schema:Intangible ;
    schema:name "Jugend--Konsumverhalten"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/796088734#Topic/jugend_marketing> # Jugend--Marketing
    a schema:Intangible ;
    schema:name "Jugend--Marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/796088734#Topic/konsumverhalten_jugend> # Konsumverhalten--Jugend
    a schema:Intangible ;
    schema:name "Konsumverhalten--Jugend"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/796088734#Topic/marketing_jugend> # Marketing--Jugend
    a schema:Intangible ;
    schema:name "Marketing--Jugend"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/796088734#Topic/ungdomar_som_konsumenter> # Ungdomar som konsumenter
    a schema:Intangible ;
    schema:name "Ungdomar som konsumenter"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85081333> # Marketing
    a schema:Intangible ;
    schema:name "Marketing"@en ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
    schema:name "Marketing"@en ;
    .

<http://id.worldcat.org/fast/1183068> # Young adult consumers--Attitudes
    a schema:Intangible ;
    schema:name "Young adult consumers--Attitudes"@en ;
    .

<http://viaf.org/viaf/88382382> # Kit Yarrow
    a schema:Person ;
    schema:birthDate "1958" ;
    schema:familyName "Yarrow" ;
    schema:givenName "Kit" ;
    schema:name "Kit Yarrow" ;
    .

<http://viaf.org/viaf/88382471> # Jayne O'Donnell
    a schema:Person ;
    schema:familyName "O'Donnell" ;
    schema:givenName "Jayne" ;
    schema:name "Jayne O'Donnell" ;
    .

<http://worldcat.org/isbn/9780470400913>
    a schema:ProductModel ;
    schema:isbn "0470400919" ;
    schema:isbn "9780470400913" ;
    .

<http://www.worldcat.org/title/-/oclc/316009983>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/316009983> ; # Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail
    schema:dateModified "2016-02-12" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.