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Gender considerations in online consumption behavior and Internet use

Author: Rebecca English; Raechel Johns
Publisher: Hershey, PA : Information Science Reference, an imprint of IGI Global, [2016]
Series: Advances in human and social aspects of technology book series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"This book considers the use of online technologies through the lens of gender, from blogs dedicated to motherhood and infertility to the men's health movement, this book provides empirical evidence on gender-specific Internet usage and the feminine online experience"--
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Document Type: Book
All Authors / Contributors: Rebecca English; Raechel Johns
ISBN: 9781522500100 1522500103
OCLC Number: 936010370
Description: xix, 297 pages ; 29 cm.
Contents: The online feminine mystique: developing a research agenda for women's use of social media / Raechel Johns [and 3 others] --
Gender and other factors that influence tourism preferences / Naomi F. Dale --
Gender differences in motivations to use social networking sites / Valeria Noguti, Sonika Singh, David S. Waller --
It's my site, and I'll do what i want: performing female identity through digital identity curation in online spaces / Melissa Kelly, Anita Jetnikoff --
Blogging their way out of disadvantage: women, identity and agency in the blogosphere / Amelia Rose Coleman --
Social media: it can play a positive role in education / Matthew Reeves --
Techno teacher moms: Web 2.0 connecting mothers in the home education community / Rebecca English --
Increasing value of a tangible product through intangible attributes: value co-creation and brand building within online communities --
virtual communities and value / Raechel Johns --
How Movember's online community influences Australia's men's health debate / Kristyn A. Jackson --
Looking at the other side: families, public health and anti-vaccination / Rebecca English, Shaun Nykvist --
The role of women from a social media jihad perspective: wife or warrior? / Robyn Torok --
Exploring female Hispanic consumers' adoption of mobile social media in the U.S. / Kenneth C. C. Yang, Yowei Kang --
Online sisterhood: women, income generation, and online social capital in urban Indonesia / Ariane J. Utomo.
Series Title: Advances in human and social aspects of technology book series.
Responsibility: [edited by] Rebecca English, Raechel Johns.

Abstract:

Considers the use of online technologies through the lens of gender. From blogs dedicated to motherhood and infertility, to the Movember men's health movement, gender identity is expressed in a  Read more...

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