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Gender, culture, and consumer behavior

Author: Cele Otnes; Linda Tuncay-Zayer
Publisher: New York : Routledge, ©2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a  Read more...
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Genre/Form: Electronic books
Cross-cultural studies
Additional Physical Format: Print version:
Gender, culture, and consumer behavior.
New York : Routledge, ©2012
(DLC) 2011040319
(OCoLC)754732825
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Cele Otnes; Linda Tuncay-Zayer
ISBN: 9781136463495 1136463496 9780203127575 0203127579
OCLC Number: 795123388
Description: 1 online resource (xxxi, 450 pages) : illustrations
Contents: Construction of consumer vulnerability by gender and ethics of empowerment / Catherine A. Coleman --
"The creation of inspired lives" : female fan engagement with the Twilight saga / Hope Jensen Schau and Margo Buchanan-Oliver --
The carnal feminine : consuming representations of womanhood in a contemporary media text / Lorna Stevens and Pauline Maclaran --
Climbing the ladder or chasing a dream? Men's responses to idealized portrayals of masculinity in advertising / Linda Tuncay Zayer and Cele C. Otnes --
Is the selectivity hypothesis still relevant? A review of gendered persuasion and processing of advertising messages / Michelle R. Nelson and Alexandra M. Vilela --
Gender and media literacy : women and men try on responses to objectification in fashion advertising / Jacqueline Lambiase [and others] --
Viewing gender as a value-creative resource / Gokcen Coskuner-Balli and Burçak Ertimur --
Lived consumer bodies : narcissism, bodily discourse, and women's pursuit of the body beautiful / Helen Woodruffe-Burton and Katie Ireland --
Escalated expectations and expanded gender roles : women's gift-giving rituals for and resistance to Valentine's day events / Angeline G. Close --
Masculinity and fashion / Jacob Ostberg --
The rise of soushokukei danshi masculinity and consumption in contemporary Japan / Steven Chen --
Masculinity, intimacy, and consumption / Nacima Ourahmoune --
A grounded theory of transition to involved parenting : the role of household production and consumption in the lives of single fathers / Robert L. Harrison, James W. Gentry, and Suraj Commuri --
(Re)igniting sustainable consumption and production research through feminist connections / Susan Dobscha and Andrea Prothero --
Beyond gender : intersectionality, culture, and consumer behavior / Ahir Gopaldas and Eileen Fischer --
Gender research as the ingénue of marketing and consumer behavior / Janeen Arnold Costa and Gary J. Bamossy.
Responsibility: edited by Cele C. Otnes, Linda Tuncay-Zayer.

Abstract:

"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--Provided by publisher.

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"Highly Recommended. Much of what one can learn by studying consumer culture, and behaviors within it, can be found in this volume, which presents current research on an international scale. Editors Read more...

 
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