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Gender, design and marketing : how gender drives our perception of design and marketing

Author: Gloria Moss
Publisher: Farnham, Surrey ; Burlington, VT : Gower, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
'Gender, Design and Marketing' offers researchers, designers, brand and marketing specialists an enhanced understanding of gender; the ways in which an organization's actions can engage or dissuade the men and women that make up its market; and how to increase the breadth and depth of appeal for all products.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gloria Moss
ISBN: 9780566087868 0566087863
OCLC Number: 213358109
Description: xx, 245 pages : illustrations ; 25 cm
Contents: Customer demographics : identifying the target market --
Marketing to men and women --
Drawings and paintings : production aesthetics and gender --
Drawings and paintings : preference aesthetics and gender --
Attitudes and language --
Graphic, product design, and gender : production and preference aesthetics --
Web design --
Accounting for the differences --
Implications for graphic, product, web design and marketing.
Responsibility: Gloria Moss.
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Abstract:

Product and service designers place emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. This book guides the reader to an  Read more...

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'An insightful new book from Gloria Moss, Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing probes the unique decision-making style of women and draws some Read more...

 
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