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General Motors : the first 75 years of transportation products

Author: General Motors Corporation.; Princeton Institute for Historic Research.
Publisher: Princeton, N.J. : Automobile Quarterly Publications, ©1983.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Beyond the Horizons: The Lockheed Story is the story of those turbulent eighty-two years during which Lockheed achieved fantastic successes and endured occasional failures. Lockheed aircraft set innumerable records and were flown by great pioneering aviators such as Amelia Earhart, Wiley Post, and Howard Hughes. Lockheed engineers achieved fame usually reserved for film stars: Men like the great Kelly Johnson and  Read more...
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Details

Genre/Form: History
Additional Physical Format: Online version:
General Motors, the first 75 years of transportation products.
Princeton, N.J. : Automobile Quarterly Publications, ©1983
(OCoLC)606364685
Online version:
General Motors, the first 75 years of transportation products.
Princeton, N.J. : Automobile Quarterly Publications, ©1983
(OCoLC)607197484
Document Type: Book
All Authors / Contributors: General Motors Corporation.; Princeton Institute for Historic Research.
ISBN: 0915038412 9780915038411
OCLC Number: 10012961
Notes: Cover title: GM, the first 75 years of transportation products.
"Produced under the auspices of General Motors Corporation in observance of its 75th anniversary by the editors of Automobile quarterly magazine in association with the Princeton Institute for Historic Research"--Title page verso.
Description: 223 pages : illustrations (some color) ; 22 x 27 cm
Contents: 1772-1895 : the American automobile --
1897-1919 : the beginnings of GM. Oldsmobile ; Buick ; Cadillac ; Dewar trophy ; Oakland ; GMC Truck & Coach ; Chevrolet ; World War I --
1920-1929 : the early years of GM. Buses ; Pontiac ; La Salle ; Opel --
1930-1939 : depression and recovery. Vauxhall ; Greyhound ; Locomotives ; Parade of progress ; Opel expands --
1940-1949 : the war interrupts. World War II ; GM-Holden's --
1950-1959 : Styling sets the pace. Corvette ; Motoramas, showcars, and experimentals --
1960-1969 : marketing of performance --
1970-1979 : the years of transition --
1980-1984 : Challenge of the future. building on 75 years of excellence.
Other Titles: General Motors, the first seventy-five years of transportation products.
GM, the first 75 years of transportation products.
G.M., the first seventy-five years of transportation products.
Automobile quarterly.
Responsibility: [by the editors of Automobile quarterly magazine].

Abstract:

Beyond the Horizons: The Lockheed Story is the story of those turbulent eighty-two years during which Lockheed achieved fantastic successes and endured occasional failures. Lockheed aircraft set innumerable records and were flown by great pioneering aviators such as Amelia Earhart, Wiley Post, and Howard Hughes. Lockheed engineers achieved fame usually reserved for film stars: Men like the great Kelly Johnson and Ben Rich advanced the world of aviation with their genius, and were honored as legends in their own time. Yet the secret of Lockheed lies in the spirit of family that illuminated the corporation over the years and permitted it to gain great triumphs and survive great tragedies. Over eight decades, Lockheed's unique corporate culture has enabled the company to thrive despite fierce competition. Making the right choices in leadership and technology at the right time contributed to their success, and here is the inside story of the people responsible for transforming Lockheed into the most profitable, prestigious, and influential company in the aerospace industry.

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