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Generatie Einstein: slimmer, sneller en socialer : communiceren met jongeren van de 21ste eeuw

Author: Jeroen Boschma; Inez Groen
Publisher: Amsterdam : Pearson Education, cop. 2007.
Edition/Format:   Print book : Dutch : 2e [uitgebr.] edView all editions and formats
Database:WorldCat
Summary:
Beschrijving van de huidige generatie jongeren en de wijze waarop marketeers deze doelgroep kunnen benaderen en bereiken.
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Document Type: Book
All Authors / Contributors: Jeroen Boschma; Inez Groen
ISBN: 9789043014953 9043014958
OCLC Number: 191880638
Notes: 1e dr.: Amsterdam : FT Prentice Hall Financial Times, 2006.
Description: XXXVIII, 190 p. : ill., portr. ; 24 cm.
Other Titles: Generatie Einstein
Responsibility: Jeroen Boschma, Inez Groen ; [foto's: Jetteke van Schie].

Abstract:

Beschrijving van de huidige generatie jongeren en de wijze waarop marketeers deze doelgroep kunnen benaderen en bereiken.

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