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Generation Digital : Politics, Commerce, and Childhood in the Age of the Internet.

Author: Montgomery, Kathryn C.
Publisher: MIT Press 2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The role that children and youth play in the emerging digital media culture-as consumers targeted by marketing campaigns, as creators of their own digital culture, and as political participants.
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Genre/Form: Electronic resource
Electronic books
Additional Physical Format: Print version:
Generation Digital.
MIT Press 2007
(DLC) 2006030106
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Montgomery, Kathryn C.
ISBN: 0262280124 9780262280129
OCLC Number: 743198302
Description: 1 online resource (364)
Contents: At the center of a cultural storm --
Digital kids --
A V-chip for the Internet --
Web of deception --
Born to be wired --
Social marketing in the new millennium --
Peer-to-peer politics --
The legacy of the digital generation.

Abstract:

The role that children and youth play in the emerging digital media culture--as consumers targeted by marketing campaigns, as creators of their own digital culture, and as political participants.  Read more...

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"For those whose media experience is bounded by newspapers and radio, Generation Digital will be an eye-opening guide to the media revolution that is changing the way the next generation thinks and Read more...

 
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