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Geschäftserfolg in China : Strategien für den grössten Markt der Welt

Author: Dirk Holtbrügge; Jonas F Puck
Publisher: Berlin : Springer, ©2008.
Edition/Format:   eBook : Document : German : 2., überarbeitete und erw. AuflView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Holtbrügge, Dirk, 1964-
Geschäftserfolg in China.
Berlin : Springer, ©2008
(OCoLC)254761024
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dirk Holtbrügge; Jonas F Puck
ISBN: 9783540794325 3540794328
OCLC Number: 302250762
Language Note: In German.
Description: 1 online resource (xii, 340 pages) : illustrations
Contents: Einleitung --
Rahmenbedingungen --
Bevorzugte Investitionsregionen --
Markteintrittsstrategien --
Marktbearbeitungsentscheidungen --
Organisation --
Personalmanagement --
Controlling --
Public affairs management --
Fallstudien --
Zusammenfassung und Ausblick : zehn Erfolgsfaktoren ausländischer Unternehmungen in China.
Other Titles: Business success in China
Responsibility: Dirk Holtbrügge, Jonas F. Puck.

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