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Geschichte des Plakates = Histoire de l'affiche = History of the poster

Author: Josef Müller-Brockmann; Shizuko Yoshikawa
Publisher: London ; New York : Phaidon, 2004.
Edition/Format:   Print book : GermanView all editions and formats
Database:WorldCat
Summary:

A seminal study of the history of the modern poster.

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Genre/Form: History
Document Type: Book
All Authors / Contributors: Josef Müller-Brockmann; Shizuko Yoshikawa
ISBN: 0714844039 9780714844039
OCLC Number: 198801234
Language Note: Text in German, English and French.
Notes: Reprint. Originally published: Zurich : ABC Verlag, 1971.
Description: 244 pages : illustrations (chiefly color) ; 25 x 26 cm
Contents: Introduction; The character and function of the posters; The laws of poster-designing; The early history of poster; The illustrative poster; The objective-informative poster; The constructive poster; The experimental poster; The series poster; Present trends; Future aspects; List of artist; Bibliography
Other Titles: Plakat = Affiche = Poster
Histoire de l'affiche
History of the poster
Affiche
Poster
Responsibility: Josef und Shizuko Müller-Brockmann.

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'According to the Muller-Brockmans, a poster 'should inform, stimulate, activate, expound, query, provoke, convince.' While modern posters may not live up to these ambitions, this book certainly Read more...

 
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