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Geschichte des Plakates = Histoire de l'affiche = History of the poster

Author: Josef Müller-Brockmann; Shizuko Yoshikawa
Publisher: London ; New York : Phaidon Press, 2004.
Edition/Format:   Print book : GermanView all editions and formats
Database:WorldCat
Summary:
"Until today the poster has lost nothing either of its actuality or its effective power. This book defines the nature of the poster and indicates the laws of designing which determine form, colour and composition. The four main lines of development, the illustrative, objective-informative, constructive and experimental poster, are demonstrated by means of 300 posters. The selection concentrates on those examples  Read more...
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Genre/Form: History
Additional Physical Format: Online version:
Müller-Brockmann, Josef, 1914-
Geschichte des Plakates.
London ; New York : Phaidon Press, 2004
(OCoLC)682378819
Document Type: Book
All Authors / Contributors: Josef Müller-Brockmann; Shizuko Yoshikawa
ISBN: 0714844039 9780714844039
OCLC Number: 56092483
Language Note: German, French, and English text.
Notes: German, French, and English.
Originally published: Zürich : ABC-Verlag, 1971.
Description: 244 pages : illustrations (some color) ; 25 cm
Contents: The character and function of the poster --
The laws of poster-designing --
The early history of the poster --
The illustrative poster --
The objective-information poster --
The constructive poster --
The experimental poster --
The series poster --
Present trends --
Future aspects --
List of artists.
Other Titles: Histoire de l'affiche
History of the poster
Responsibility: Josef und Shizuko Müller-Brockmann ; [Übersetzungen, Denise Schai, M.J. Schärer-Wynne].

Abstract:

A seminal study of the history of the modern poster.  Read more...

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'According to the Muller-Brockmans, a poster 'should inform, stimulate, activate, expound, query, provoke, convince.' While modern posters may not live up to these ambitions, this book certainly Read more...

 
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