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Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage

Author: Anil K Gupta; Haiyan Wang, (Consultant)
Publisher: San Francisco : Jossey-Bass, ©2009.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Summary:
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and f.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Gupta, Anil K., 1949-
Getting China and India right.
San Francisco : Jossey-Bass, ©2009
(DLC) 2008046777
(OCoLC)244060890
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Anil K Gupta; Haiyan Wang, (Consultant)
ISBN: 9780470441084 0470441089 0470284242 9780470284247 9780470441091 0470441097 9780470441152 0470441151
OCLC Number: 401339103
Awards: Commended for Axiom Business Book Awards (International Business) 2010
Description: 1 online resource (xvi, 254 pages) : illustrations
Contents: China and India : four stories rolled into one --
Think China and India, not China or India --
Megamarkets and microcustomers : fighting for local market dominance --
Leveraging China and India for global advantage --
Competing with dragons and tigers on the global stage --
The war for talent : dealing with scarcity in the midst of plenty --
Global enterprise 2020.
Responsibility: Anil K. Gupta, Haiyan Wang.

Abstract:

Global market experts Anil Gupta and Haiyan Wang have created the first strategic guide for Western multinational corporations that want to expand their business into India and China. The authors  Read more...

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