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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/45058685 Title: Getting started in entrepreneurship Author: Jack M Kaplan Publisher: New York : Wiley, ©2001. ISBN/ISSN: 047129456X 9780471294566 OCLC:45058685

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Getting started in entrepreneurship

Author:	Jack M Kaplan
Publisher:	New York : Wiley, ©2001.
Series:	Getting started in.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Jack M Kaplan Find more information about:
ISBN:	047129456X 9780471294566
OCLC Number:	45058685
Description:	xi, 291 p. : ill. ; 24 cm.
Contents:	Challenging the Role of Entrepreneurs -- Features Designed to Aid Learning -- Developing Ideas and Business Opportunities -- Do You Have a Business Idea? -- Idea Assessment -- Opportunity Analysis: Five Phases to Success -- Case Study: New Payment Idea, New Opportunity -- What's Protecting You? -- Preparing a Cash Flow Forecast -- Designing a Cash Flow Worksheet -- Analyzing the Market, Customers, and Competition -- Introduction: How Will You Market Your Vision? -- Five Steps to Formulating a Successful Marketing Plan -- Preparing the Marketing Analysis and Plan -- Five Steps to Successful Database Marketing -- Define the Market Position -- Know Your Competition and Prepare a Competitive Analysis -- Prepare the Pricing and Sales Strategies -- Market Penetration--Selling the Product -- Sample Marketing Plan--Datamark Technologies, Inc. -- Additional Resources--Database Searches -- Starting Home-Based Businesses, Opening Franchises, and Buying Existing Businesses -- Introduction: Choosing the Right Business -- Home-Based Businesses -- Franchises -- Buying an Existing Business -- The Financial Plan -- Prepare an Annual Budget -- Projected Cash Activity -- Financial Statements -- Break-Even Technique -- Additional Resources--Franchise References -- Preparing a Winning Business Plan -- What Is a Business Plan? -- Choosing Your Goals and Objectives -- Setting Performance Benchmarks -- Start the Process: Five Steps -- What Kind of Plan Is Best for You? -- Writing the Business Plan -- How Long Will It Take?
Series Title:	Getting started in.
Other Titles:	Entrepreneurship
Responsibility:	Jack M. Kaplan.
More information:	Contributor biographical information Publisher description Table of Contents

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