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Getting started in entrepreneurship
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Getting started in entrepreneurship

Author: Jack M Kaplan
Publisher: New York : Wiley, ©2001.
Series: Getting started in.
Edition/Format:   Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jack M Kaplan
ISBN: 047129456X 9780471294566
OCLC Number: 45058685
Description: xi, 291 p. : ill. ; 24 cm.
Contents: Challenging the Role of Entrepreneurs --
Features Designed to Aid Learning --
Developing Ideas and Business Opportunities --
Do You Have a Business Idea? --
Idea Assessment --
Opportunity Analysis: Five Phases to Success --
Case Study: New Payment Idea, New Opportunity --
What's Protecting You? --
Preparing a Cash Flow Forecast --
Designing a Cash Flow Worksheet --
Analyzing the Market, Customers, and Competition --
Introduction: How Will You Market Your Vision? --
Five Steps to Formulating a Successful Marketing Plan --
Preparing the Marketing Analysis and Plan --
Five Steps to Successful Database Marketing --
Define the Market Position --
Know Your Competition and Prepare a Competitive Analysis --
Prepare the Pricing and Sales Strategies --
Market Penetration--Selling the Product --
Sample Marketing Plan--Datamark Technologies, Inc. --
Additional Resources--Database Searches --
Starting Home-Based Businesses, Opening Franchises, and Buying Existing Businesses --
Introduction: Choosing the Right Business --
Home-Based Businesses --
Franchises --
Buying an Existing Business --
The Financial Plan --
Prepare an Annual Budget --
Projected Cash Activity --
Financial Statements --
Break-Even Technique --
Additional Resources--Franchise References --
Preparing a Winning Business Plan --
What Is a Business Plan? --
Choosing Your Goals and Objectives --
Setting Performance Benchmarks --
Start the Process: Five Steps --
What Kind of Plan Is Best for You? --
Writing the Business Plan --
How Long Will It Take?
Series Title: Getting started in.
Other Titles: Entrepreneurship
Responsibility: Jack M. Kaplan.
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