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Getting the best from agencies and other services

Author: Geoffrey Smith
Publisher: London : Kogan Page, 1994.
Series: Marketing in action series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Providing marketing managers with guidance on the use of outside agencies, this volume explains how to make the best use of advertising agencies, public relations consultants, sales promotion groups,  Read more...

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Document Type: Book
All Authors / Contributors: Geoffrey Smith
ISBN: 0749411309 9780749411305
OCLC Number: 32275650
Description: 160 pages ; 22 cm.
Series Title: Marketing in action series.
Responsibility: Geoffrey Smith ; series editor: Norman Hart.

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