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Getting to big the small way

Author: Frank Prestipino
Publisher: New York : McGraw-Hill Professional, ©2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Presents techniques for identifying where small, low-risk changes will yield great gains. This book provides the necessary tools for implementing the strategy to trigger big advances to market share,  Read more...

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Document Type: Book
All Authors / Contributors: Frank Prestipino
ISBN: 9780071484404 007148440X
OCLC Number: 209834429
Description: xi, 322 pages : illustrations ; 24 cm
Contents: 1. The big effect of small --
2. Think small, aim big --
3. Bigger by the niche --
4. Drilling to the core --
5. Getting to big the small way --
6. Small ways to gain competitive advantage --
7. Getting ready for bigness --
8. Small tactics workshop --
9. Put small things first --
10. The measure manage cycle.
Responsibility: Frank Prestipino.

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