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Getting to innovation : how asking the right questions generates the great ideas your company needs

Author: Arthur B VanGundy
Publisher: New York : AMACOM, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Getting to Innovation helps you break free of outdated assumptions and misdirected approaches by asking the most pertinent, meaningful questions about your organization, what it does and does not do, and what it should do. Packed with real-world examples and hundreds of sample questions you can use for your own company."--Jacket.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Arthur B VanGundy
ISBN: 9780814408988 0814408982
OCLC Number: 77575052
Description: xvii, 270 pages : illustrations ; 24́ cm
Contents: Framing innovation framing : an overview --
Question banks : understanding the strategic terrain --
Challenge banks : generating innovation challenge questions --
How to write and evaluate innovation challenge questions --
Constructing conceptual maps for innovation challenges --
How to conduct innovation challenges --
Idea management and creativity software --
A crash course in generating creative ideas : individual methods --
A crash course in generating creative ideas : group methods --
Tips for designing and facilitating brainstorming retreats --
Evaluating and selecting ideas --
Implementing ideas.
Responsibility: Arthur B. VanGundy.
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Abstract:

"Getting to Innovation helps you break free of outdated assumptions and misdirected approaches by asking the most pertinent, meaningful questions about your organization, what it does and does not do, and what it should do. Packed with real-world examples and hundreds of sample questions you can use for your own company."--Jacket.

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