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Getting to plan B : breaking through to a better business model

Author: John Walker Mullins; Randy Komisar
Publisher: Boston, Mass. : Harvard Business Press, 2010.
Edition/Format:   Print book : English : [Nachdr.]View all editions and formats
Summary:

Succeeding with a new business whether in a corporation or a venture based setting requires taking a leap of faith. But in order to grow, the business needs to morph and adjust many times before it  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John Walker Mullins; Randy Komisar
ISBN: 1422126692 9781422126691
OCLC Number: 705887866
Description: xiii, 249 Seiten : Illustrationen ; 24 cm
Contents: Chapter 1 Introduction Chapter 2 Analogs, Antilogs, and Leaps of Faith Chapter 3 Charting Your Flight Path: The Power of Dashboards Chapter 4 Air, Food, and Water: Your Revenue Model Chapter 5 Let's Go Sailing: Your Gross Margin Model Chapter 6 Trimming the Fat: Your Operating Model Chapter 7 Profit Margin: Who Needs It? Your Working Capital Model Chapter 8 It Takes Money to Make Money: Your Investment Model Chapter 9 Can You Balance a One Legged Stool? Multidimensional Business Models Chapter 10 Getting Started on Getting to Your Plan B
Responsibility: John Mullins ; Randy Komisar.

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"...it is both a handbook for those already on the way to building a successful business as well as encouraging others to think they could do it." - The Financial Times, September 30, 2009

 
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