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Getting your way every day : mastering the lost art of pure persuasion

Author: Alan Axelrod
Publisher: Washington, D.C. : AMACOM, 2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Aristotle rarely lost an argument. Neither did Plator or Socrates. These famous thinkers relied on the art of classical rhetoric - pure persuasion at its best - to argue, persuade, and win, each  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Alan Axelrod
ISBN: 9780814473351 0814473350
OCLC Number: 70122416
Notes: Includes index.
Description: 293 pages ; 25 cm
Contents: Get ready to win --
Profit from ancient wisdom --
Look for an argument --
Lay it all out --
Be reasonable --
Be ethical, be emotional --
Stay out of the palace of fallacy --
Welcome to the house of style --
Go beyond words --
Make your case and get your way --
Talk yourself into the job you want --
Move your boss --
Inspire your staff --
Motivate your colleagues --
Win your customers --
Satisfy your customers --
Convince your customers --
Deal with your vendors --
Close with your investors and lenders --
Commemorate and celebrate --
Epilogue --
when rhetoric hits the speed of light.
Responsibility: Alan Axelrod.
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