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Getting your way every day : mastering the lost art of pure persuasion

Author: Alan Axelrod
Publisher: New York : AMACOM, ©2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Aristotle rarely lost an argument. Neither did Plator or Socrates. These famous thinkers relied on the art of classical rhetoric - pure persuasion at its best - to argue, persuade, and win, each  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Axelrod, Alan, 1952-
Getting your way every day.
New York : AMACOM, ©2007
(DLC) 2006018487
(OCoLC)70122416
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Alan Axelrod
ISBN: 9780814429754 0814429750
OCLC Number: 77561574
Notes: Includes index.
Description: 1 online resource (vii, 293 pages)
Contents: Get ready to win --
Profit from ancient wisdom --
Look for an argument --
Lay it all out --
Be reasonable --
Be ethical, be emotional --
Stay out of the palace of fallacy --
Welcome to the house of style --
Go beyond words --
Make your case and get your way --
Talk yourself into the job you want --
Move your boss --
Inspire your staff --
Motivate your colleagues --
Win your customers --
Satisfy your customers --
Convince your customers --
Deal with your vendors --
Close with your investors and lenders --
Epilogue : when rhetoric hits the speed of light.
Responsibility: Alan Axelrod.

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