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|Named Person:||Bruce Mau; Bruce Mau|
|All Authors / Contributors:||
|ISBN:||9780307356734 0307356736 9780307356741 0307356744|
|Notes:||"How design can transform your life, your business, and maybe even the world. Featuring the visionary ideas of Bruce Mau"--Cover of hard cover ed.
Paperback ed. has "Vintage Canada" appearing on front and back covers only.
|Description:||342 p. : ill. ; 25 cm.|
|Contents:||Universal. Ask stupid questions: what is design?, who is Bruce Mau?, and, by the way, does it have to be a lightbulb? ; Jump fences : how do designers connect, reinvent, and recombine? And what makes them think they can do all these things? ; Make hope visible : the importance of picturing possibilities and drawing conclusions --
Business. Go deep: how do we figure out what people need - before they know they need it? ; Work the metaphor: realizing what a brand or business is really about - then bringing it to life through designed experiences ; Design what you do: can the way a company behaves be designed? --
Social. Face consequences: coming to terms with the responsibility to design well and recognizing what will happen if we don't ; Embrace constraints: design that does "more with less" is needed more than ever in today's world --
Personal. Design for emergence: applying the principles of transformation design to everyday life ; Begin anywhere: why small actions are more important than big plans.
|Other Titles:||How design can transform your life, and maybe even the world|